Both Tom and Nik are designing various new bags and smaller items—everything from new backpacks to new travel bags to new organizer pouches. And that, of course, prompts questions: When will they be released? Will all the designs turn into real bags that will debut someday?
There’s an easy answer: we don’t know. But why do we not know? And further, how can we be comfortable with—and actually admit to—not knowing?
First, we might identify the various impetuses behind the new designs, as the origin of their inspiration does impact the design process and timeline of development.
The inspiration for Tom and Nik’s new designs is influenced by:
- Taking and using bags (current designs or prototypes of new designs) on trips.
- Observing other people traveling, hiking, or commuting with bags.
- Feedback from people who use our bags.
- The intervention of inspiration from an unknown, unidentifiable source. (Sounds lofty, but we’ve all experienced that in our work, haven’t we?)
- A design problem or challenge that would be exquisite to solve.
- An aesthetic drive: to first start with building something that looks good.
- Life events. Best friend having a baby? We’ll make a diaper bag!
- Recalling an incomplete design that was put aside years ago, and applying newfound knowledge and skills to complete the design.
The development timeline of new designs is influenced by:
- How busy we are running our small business. Internal projects can sidetrack design. For example: over the past few years, we’ve designed and programmed our own inventory and production management software, implemented our new inventory scanning/tracking system, rebuilt nearly our entire website on a new platform, and reviewed, documented, and improved all customer service and shipping-related procedures.
- How inspiration waxes and wanes. It may be there for a week and gone the next three weeks—or three years. We don’t push it or force it; in our experience, design driven by inspiration is far superior to design forced to meet a timeline.
- Research into and development of new materials that’ll make the new design truly sing.
- Engineering the manufacturing of the design so that it is … manufacturable.
- Configuring a new sewing machine set-up, folder*, or ordering dies* to make the design efficiently manufacturable.
- Staff time to either make the bag or make the debut happen. We have decided we’re happy with the size of our company more-or-less—with 47 people, we’re big enough to do stuff like develop custom fabrics and small enough that we’re all still working here together under one roof in Seattle. Having a smaller company/crew means there’s less redundancy—if someone takes family leave because they’re having a baby or someone else has major surgery (these two things have happened recently/are happening right now FYI), we rally to cover their work or make do so they can take time without worrying about it. That can mean that new releases or debuts or other projects get delayed because we don’t have our full crew on deck. With the rare exception around the holiday season, our crew doesn’t work overtime. Tom, Nik, and I often work in excess of forty hours each week, but that’s because we want to.
- The fact that many design ideas don’t make their way to fruition. This excerpt from Tom’s most recent newsletter update sums it up well: At the same time, we’re experimenting with and developing new fabrics (my Taber testing machine is getting a workout!), new webbing, and new zippers. And I realize (once again), that more often than not, these forays start off with high hopes but yield nothing new that we can actually use—they’re good ideas that turn out to be not-so-good realities. Indeed, life would be much different (though far less interesting, IMHO) if one knew in advance which was going to be a gold mine and which a rabbit hole. But the few fabrics that work well, and the few designs that rise above the others, make it all worthwhile.
Updates on Just a Few of the Designs We’re Working On Right Now
Last month, Tom sewed a prototype of a new backpack/briefcase design so he could use it on a weekend trip. In line at the San Francisco Silent Film Festival, the guy standing behind Tom told him that it was a great looking bag and asked him who made it. Tom replied that he, in fact, had made it, and that while he appreciated the feedback, he’d already redesigned the bag over the course of that short trip, and it would end up looking a lot different. Tom made something like five design changes to the bag after using it on trips—that’s how his design process works. Even when that process results in a longer development timeline, we think it’s worth it. We’d rather take our time and meet our own standards of perfection.
Or, take the Luminary backpack: we were 100% sure its design update was done when several different people testing the bag told us an additional interior pocket against its front face would be useful. And, upon first consideration, Tom thought that could be a good idea too. But by that time, he had shifted his focus to working on other new designs, such as the aforementioned briefcase/backpack, which are now nearly done. His plan is to complete those designs and then work on samples of the Luminary with the new pocket so we can see if it’s a good idea in reality.
The same process can apply to materials—and it’s not uncommon that we have to wait on the development of a new material that’s necessary to make a new bag design. Tom’s currently developing a new fabric and a sample of it arrived from our mill. It looked exactly as we had envisioned it, but it didn’t Taber test as well as we had hoped. We expect to spend weeks investigating those Taber results in an effort to identify and solve the problem.
To Sum it All Up…
As usual ’round here, there’s a lot in the works. And when a design is really, really done—and its debut it scheduled—we’ll let you know about it.
Until then, we remain grateful for your feedback, support, and interest in our little company and what we make. The more work we put into what we do, the more we get out of it, and the more you share with us (whether a review of your bag, photos from a trip, or constructive feedback), the more we’re inspired to take on new projects and make things even better than they are. Thanks!
*Dies and die cutting
A die is, most simply put, a sharpened steel edge bent into a specific shape: think of an industrial strength cookie-cutter. We use dies to cut small fabric parts like pouches, as well as foam and plastic parts. Dies allow you cut out parts with a very high degree of accuracy and speed. We use a 20 ton press (called a “clicker”) to push the dies through whatever material we’re cutting. All of our dies are custom fabricated to our specifications.
A folder (also sometimes called a binder) is an attachment to a sewing machine, typically made of stainless steel or chrome-plated steel, which sits in front of the needle and feed-dogs (mechanisms that pull the fabric through the machine). The folder/binder effectively mimics the hands and fingers of a sewing machine operator, locating or placing various parts in very specific and consistent orientations relative to one another. Folders allow many of our sewing operations to take place with near-perfect consistency, and at high speeds. We have folders that keep the edge of zipper tape in the same relative placement to the sewing operation, at the same time folding the cut edge of the fabric and holding that folded edge consistent to the seam and zipper as well. We use several folders that fold the various narrow widths and types of fabric tape (effectively light weight webbing) that we use to cover the cut edges of fabric inside our bags, preventing those cut edges from fraying apart. Many of our padded handles are created by using folders. All of our folders are custom fabricated to our specifications.
In my garage, Santa Cruz, circa 1983.
The other day, someone stopped by the factory just as I was leaving – they are learning to design and make bags, and were hoping to look around. I was glad to give them a brief tour and answer some questions. Surprisingly, this request is not that uncommon: we’ve recently had more and more inquiries from people who’d like to start their own bag businesses or become bag designers, and are hoping I might give them some advice or wisdom to help them down their path. Of course, the thing about any map is that, while it can show you where someone else has been, it cannot show you where you’re going to go.
I’ve been very fortunate myself to have had some great mentors along the way, folks who were willing to share their time and their opinions – not so much about the specifics of design or running a bag business, but about business in general, and even more broadly, this bigger thing we call life. Dave Meeks was a big influence, as were many friends, family members and early customers (such as my math teachers Gary Rominger and Randy Smith!)
The business card from my days as a student at Aptos Junior High, circa 1972.
Doing my best to be helpful, I first try to dissuade those who want to “follow in my footsteps”: there’s nothing easy about what we do here, and there’s got to be about ten million easier ways to earn a living than by making bags. All that said, if you’re still interested, what follows are a few words of advice, such as they are . . .
Ernest Hemingway said, “The best way to find out if you can trust somebody is to trust them.” Similarly, the best way to find out how to make bags is to make bags.
I’ve been making outdoor equipment since about 1972. I was 11 or 12 years old and I just wanted to spend more time outdoors. I thought all that fancy gear coming out of Berkeley, Boulder, and Seattle was pretty neat, but I was just a kid and all that stuff was a bit expensive. Somewhere in there my parents suggested I try making my own gear. My mom taught me the basics of using a sewing machine, and after that I was just winging it. I started off more or less just copying traditional styles, over time adding my own touches until ultimately I was truly “designing” my own products. I never went to design school; engineering was a bit inherited from my dad and otherwise self-taught, and the aesthetics were largely my own.
Read this book: Light Weight Camping Equipment and How to Make It by Gerry Cunningham
It now seems quaint and somewhat out of date, but it’s a great way to get some basic information about, as the title suggests, how to make your own gear. Gerry Cunningham was the “Gerry” behind the company of that same name, and he had figured out a bunch of stuff already.
Solo backpacking trip in the back country of Yosemite, 1977. I built the pack hiding behind me; it’s mounted on a classic Kelty external frame.
Learn to sew
Take a class or just get a machine and start tinkering around. Nik (COO/Designer here at TOM BIHN) more or less taught himself to sew over the course of a few months, mentored a bit by Lisa, Fong and myself. It’ll make a world of difference in your designs if you can actually sew them yourself: the cycle of sketch/prototype/test, sketch/prototype/test is so much faster and easier than if you need someone else to make your ideas real. Plus, you might invent a whole new way of making a bag if you do it yourself.
What type of machine, you may ask? I made everything on a walking foot Consew 206RB for years. If you can get one with a servo motor instead of the old clutch drive, you’ll be ahead of the curve as you learn (it’s sort of the difference between an automatic and a stick shift in a car: especially in the learning phase, you’ve got enough other things to distract you).
My Consew 206RB is still in use in our Seattle factory.
Start small. Don’t quit your day job. Not yet, anyway.
Times have changed and this advice may not be as relevant, but here goes: I attribute part of the success of this business to the fact that I had modest expectations and never planned to make a lot of money making bags. For years I held down other jobs and made bags on the side, renting a loft above my friend’s garage for almost a decade while I developed my designs and learned to run my own business.
A letter of recommendation from the Frick winery. I had over 30 jobs before I officially started my own business.
Listen to everyone’s advice, but take little of it.
Everyone will give you their opinion about what you make. It’s important to pay attention to this feedback: after all, the idea is not to just make bags for yourself. But it’s also good to develop a filter that helps you sort through all the opinions before they confuse and sidetrack your own vision.
Remember as well that your designs and skills will evolve: there’s always more to learn from yourself, your critics, your supporters, and often by just watching people use their bags.
I (most of the time) welcomed the feedback of friends and family who used my packs on their hikes and travels. Here, Brooke wears the Sack of Spuds backpack.
And perhaps most importantly…
Though it might just remain an avocation rather than a full-time career, if you love making things, don’t give up. Had Etsy been around when I was starting off, you can bet I would have had an Etsy store. What cooler way to to see what people like and don’t like than to offer your ideas for sale to the whole world?
While living in a loft above a friend’s garage is perhaps a bit glamorous at age 20 or 30 (as opposed to age 50), there were plenty of times I thought about getting a “real job”. I’m glad I didn’t. And frankly, I’d rather still be living in that loft than doing something for work I didn’t really enjoy.
Look at us now: we’re a company of 47 people all working together under one roof here in Seattle. We made it. And you might, too.
The new Luminary 12 and Luminary 15 backpacks + bags in 210d ballistic nylon will be up for pre-order on 02/26. Details here.
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