Last year, Chef Simoni Kigweba made his TOM BIHN debut in photos of the Moveable Feast shopping bag, and he kindly shared a recipe with us (the now-famous Tomatoes and Bread). Now he’s busy cooking in Nashville, Tennessee: he’s the executive chef at a new restaurant that will open later this year.
Chef Simoni’s helping us out again this year by modeling The Truck—and he’s also got another recipe up his sleeve, too. We sat down with the chef to ask him how he learned to cook, his favorite ingredients, and where he spends his Sundays.
TOM BIHN CREW: How would you describe your cooking style?
CHEF SIMONI: I like to think that I enjoy cooking that is simple and elemental, using incredible ingredients local to Nashville and inflecting them with a simple elemental technique (air, water, fire, earth).
TBC: Who taught you how to cook? Who were some of your major influences as you were developing as a chef?
CS: Loads of people taught me how and why you should cook. Mom, Dad, friends, and brilliant cooks and chefs. As I continue developing my craft I find inspiration in all the chefs I’ve cooked under, as well as Thomas Keller, Jacques Pepin, Marcus Samuelsson, Alice Waters, and Christian Puglisi.
TBC: Were there any foods or dishes you hated as a kid? Do you feel differently about them now?
CS: Growing up my dad, an immigrant from Burundi, would cook cow stomach that I couldn’t stomach – I don’t know if that’s changed.
TBC: At what kinds of places do you like to eat when you travel?
CS: I love finding regional cuisines specific to different parts of the world wherever I travel. My wife and I love places like Henrietta Red in Nashville, Here’s Looking At You in LA, or a great food hall like Chicago French Market or Liberty Public Market in San Diego.
TBC: How do you relax on your days off?
CS: Sundays are one of my favorite days to rest. I start with CBS Sunday Morning, go for a run, read the New York Times, then hit up Little’s, a local seafood market, pick out something for supper—usually clams—and then enjoy a meal at home with friends.
TBC: What’s one dish your family and friends always want you to make for them at home?
CS: It probably goes between chocolate chip cookies and waffles. Both are fan favorites.
TBC: What are your guilty pleasures—those things you consume when no one’s looking?
CS: OREOs. It’s a vice and I should know better.
TBC: Is there an underrated or under-used ingredient, flavor, or cooking technique that you think should be better-known?
CS: Blanching and lemons. When cooking most vegetables, the technique of blanching enhances their natural flavors. Lemons…a squeeze goes a long way, whether it’s a sauce, Sunday roast, or on top of a piece of grilled fish.
TBC: What advice can you give to people who are intimidated by cooking?
CS: Start cooking with the simplest technique and ingredient—roasting potatoes or preparing scrambled eggs. Both will equip you with tools enabling you to be more comfortable in the kitchen.
Recipe: Roasted Cauliflower Steaks with Salsa Macha
Salsa Macha: Adapted from Alex Stupak’s Tacos
12 dried arbol chiles
2 oz. dried guajillo chiles
1/2 cup vegetable oil
1/2 cup raw, shelled, unsalted peanuts
2 TBSP sesame seeds
3 garlic cloves
1 cup cider vinegar
1 TBSP salt
2 TBSP honey
1. Preheat oven to 350 degrees. Toast the chiles for 3-4 minutes until fragrant and brown in color.
2. Wearing gloves, remove stems from the chiles and roll them gently to remove the seeds. Discard the seeds.
3. In a 2 quart saucepan, add the oil, seeds, peanuts, and garlic. Toast the ingredients over medium heat until browned.
4. Remove pan from heat. Add the chiles and let steep for 10 minutes.
5. Add all ingredients to a blender and blend until smooth. Add a touch of water to thin if too thick.
Roasted Cauliflower Steaks
2 heads cauliflower
2 TBSP grapeseed oil
fresh ground pepper
1. Preheat oven to 475 degrees. As soon as it reaches 475, place a baking sheet in the oven and heat for 10 minutes.
2. Remove only the toughest outer leaves from the cauliflower. Trim stem to create a flat base. Resting the cauliflower on its stem, cut it in half from top to bottom, creating two lobes with stem attached. Trim the outer rounded edge of each piece to create two 1 1/2 inch thick steaks.
3. Dress the steaks with the oil, salt and pepper.
4. Carefully place the steaks directly on the heated baking sheet and cook for 12-15 minutes until fork tender.
5. Repeat the process with the other head of cauliflower.
1 sprig parsley, rough chopped
1 spring basil, rough chopped
1 TBSP lemon juice
zest of 1 lemon
1 TBSP sesame seeds
flake sea salt, such as Maldon
1. Using a spoon, smooth about 1/4 cup of salsa macha evenly over a large platter.
2. Place the roasted cauliflower on top of the salsa.
3. Garnish the cauliflower with parsley, basil, lemon juice, lemon zest, salt, and sesame seeds.
You don’t need to read this FAQ to place a Pre-Order: it’s a pretty straight-forward process, so just go for it if that’s what you’d like to do.
If you’d like to know in advance everything there is to know about Pre-Orders, here you go! Below is a list of questions that we anticipated might be asked. If you have a question that wasn’t answered here, feel free to firstname.lastname@example.org.
- Can you give me a quick summary of how pre-order works?
- How do you define “pre-order”?
- When is my credit card charged for a pre-order?
- Can I ask you for updates on the progress of my pre-order?
- Can I cancel my pre-order and receive a refund?
- Can I return the bag that I pre-ordered once I receive it?
- Can I change the color of the bag I pre-ordered?
- I’ve placed a pre-order that will ship in 2-8 weeks. Can I add bags to that existing pre-order?
- I placed a pre-order and it shipped earlier than expected! Nice. How’d that happen?
- Will all new designs be introduced for pre-order?
- What’s the best way to be notified once a new design is available for pre-order?
- Can you accept pre-orders (backorders) for stock items?
- Hey, didn’t you used to offer backorders and pre-orders up until three or four years ago?
- Is it possible for a pre-order to “sell out”?
- How long will a pre-order be open?
- If a pre-order sells out, when will you offer the next pre-order?
- Why can’t you make enough bags to satisfy all pre-orders?
- How, and when, does a pre-order design become a stock design?
- When a bag is offered for pre-order, will there be any distinction made between limited run and stock items? That is, will it be clear which items will only be offered for a limited time, vs. those you expect to have on hand for the foreseeable future?
- Will the color options for pre-orders be the same as a regular run? For example, say I really want Bag X in Steel/Iberian, but the pre-order colors don’t include that combo. Can I find out if the regular run will have it?
- What’s all this about some retired designs possibly being offered for pre-order at a later time?
In this post, we share some of our thoughts on and the history of how we’ve offered pre-orders over the years. If you want to get straight to the nuts and bolts of how pre-orders work now, see our Pre-Orders: Frequently Asked Questions post.
For the longest time (something like 2001-2015) we accepted backorders for existing designs and pre-orders for new designs on our website. Our choice to accept backorders and pre-orders was important to our growth over those years and there were other benefits as well: notably, we could plan our production schedule around the bags that we already had orders for (as opposed to forecasting what bags we might get orders for).
Around 2015, we stepped back from our daily operations to reflect on our past, present, and future. We tore down some walls, turned our focus towards some key procedural improvements, and evaluated the impact of various small — but important — efficiency improvements we had implemented in our production department over the past couple of years.
One of the major changes we decided to make was to no longer offer pre-orders of new designs or backorders of existing designs. Three of the main reasons behind this decision were: the combination of greater efficiency and the hiring of a few new talented personnel in our production department meant that our production capacity had significantly increased; we were outgrowing our current website and the options that looked the best to us didn’t allow us to accept pre-orders and backorders as we previously had; we were finally outgrowing what had been a pretty darn good system for managing backorders. Eliminating pre-orders and backorders was an easy way we could reduce complexity — without, at that point in time, reducing a significant benefit to our customers.
Flash forward to 2018. Our production department is still hecka efficient. We’ve continued to occasionally add a new crew member to our factory — but only when we were certain we could devote the full attention and significant amount of time it takes to train a new crew member to Lisa and Fong’s exacting standards. Over the past few years, we designed and programmed our own inventory and production management software and inventory scanning/tracking system, rebuilt nearly our entire website on a new platform, and reviewed, improved and documented all fulfillment related procedures. That’s all in addition to new designs and new fabrics.
We’re in a good place. So good that we think we might’ve just found our happy place. Our company is now comprised of 47 people: not too big and not too small. We don’t have any plans to aggressively pursue or promote growth at the rate we experienced in previous years, but demand for our bags continues (something we never take for granted).
This year, we retired more designs than ever before, as had been the plan for a while: a smart decision, perhaps, but one that often didn’t feel that great (sometimes, as an artiste is prone to do, we disparage our own work and wish it would disappear — but more often, designs that have been a part of our line for years just become part of the family).
We also found ourselves — dare we say it — a bit restless in our good place, in our good fortune. Amongst Tom and Nik’s various designs are those that we look at and wonder — “Would anyone find this useful?” Or, we might find ourselves with the opportunity to purchase a smaller quantity of a very cool fabric or color — not enough to offer a significant number of bags in, but perhaps just a production run.
As Nik trained Mike to manage finished goods ordering, we reminisced about the days when we placed some finished goods orders based on what had already been purchased. It was more of a sure thing to order what we knew was already wanted — and the entire crew enjoyed knowing they were making bags for specific people who already couldn’t wait to get them.
Those three considerations and subsequent conversations — the sadness related to retiring designs, the excitement of offering small or limited edition runs, and the efficiency and connection to customers inherent in ordering already-purchased bags — led us back to pre-orders.
In 2018, pre-orders are much different than they used to be. Nearly all payment gateways worth their salt (read: won’t crash during the holidays) don’t allow authorizations that last longer than a few days. That means we must immediately charge the full amount for any pre-ordered item. That this makes us hesitate in the day and age of Kickstarter is probably a little laughable and points to our Pa Ingalls sensibilities when it comes to money and debt. But hesitate we did, until we were convinced that it’s normal. Plus, we would, of course, gladly refund someone’s money and cancel their pre-order at any point in the process.
Read our Pre-Orders: Frequently Asked Questions to learn more about the specifics of how our new pre-order system will work — at least for our next debut…
“Change is the only constant in life.”
“The soul is dyed the color of its thoughts. Think only on those things that are in line with your principles and can bear the light of day. The content of your character is your choice. Day by day, what you do is who you become. Your integrity is your destiny – it is the light that guides your way.”
(Okay, that last quote has nothing to do with this post — we just thought it was pretty cool.)
While we have planned, documented, and tested down to the most minute, most boring detail the internal logistics of our first pre-order debut, we are leaving open the possibility that there is much we will learn once the rubber hits the road.
Perhaps pre-orders won’t be all they were cracked up to be — for you guys, or for us internally. Or maybe we’ll be really glad we did all of this. We’ll have to see. In any event, your feedback throughout the process of the pre-order debut is essential: email@example.com
We even dare to say your feedback is required. What isn’t a requirement, but something we generously receive nonetheless, is your support. Whether that support is demonstrated through constructive criticism, appreciation, or recognition of individual efforts, it’s always seen and absorbed (though not always acted upon).
The next design debut after this one may or may not be a pre-order debut. If it is a pre-order debut, certain aspects may be changed. You’ve been warned by us — and Heraclitus.
Both Tom and Nik are designing various new bags and smaller items—everything from new backpacks to new travel bags to new organizer pouches. And that, of course, prompts questions: When will they be released? Will all the designs turn into real bags that will debut someday?
There’s an easy answer: we don’t know. But why do we not know? And further, how can we be comfortable with—and actually admit to—not knowing?
First, we might identify the various impetuses behind the new designs, as the origin of their inspiration does impact the design process and timeline of development.
The inspiration for Tom and Nik’s new designs is influenced by:
- Taking and using bags (current designs or prototypes of new designs) on trips.
- Observing other people traveling, hiking, or commuting with bags.
- Feedback from people who use our bags.
- The intervention of inspiration from an unknown, unidentifiable source. (Sounds lofty, but we’ve all experienced that in our work, haven’t we?)
- A design problem or challenge that would be exquisite to solve.
- An aesthetic drive: to first start with building something that looks good.
- Life events. Best friend having a baby? We’ll make a diaper bag!
- Recalling an incomplete design that was put aside years ago, and applying newfound knowledge and skills to complete the design.
The development timeline of new designs is influenced by:
- How busy we are running our small business. Internal projects can sidetrack design. For example: over the past few years, we’ve designed and programmed our own inventory and production management software, implemented our new inventory scanning/tracking system, rebuilt nearly our entire website on a new platform, and reviewed, documented, and improved all customer service and shipping-related procedures.
- How inspiration waxes and wanes. It may be there for a week and gone the next three weeks—or three years. We don’t push it or force it; in our experience, design driven by inspiration is far superior to design forced to meet a timeline.
- Research into and development of new materials that’ll make the new design truly sing.
- Engineering the manufacturing of the design so that it is … manufacturable.
- Configuring a new sewing machine set-up, folder*, or ordering dies* to make the design efficiently manufacturable.
- Staff time to either make the bag or make the debut happen. We have decided we’re happy with the size of our company more-or-less—with 47 people, we’re big enough to do stuff like develop custom fabrics and small enough that we’re all still working here together under one roof in Seattle. Having a smaller company/crew means there’s less redundancy—if someone takes family leave because they’re having a baby or someone else has major surgery (these two things have happened recently/are happening right now FYI), we rally to cover their work or make do so they can take time without worrying about it. That can mean that new releases or debuts or other projects get delayed because we don’t have our full crew on deck. With the rare exception around the holiday season, our crew doesn’t work overtime. Tom, Nik, and I often work in excess of forty hours each week, but that’s because we want to.
- The fact that many design ideas don’t make their way to fruition. This excerpt from Tom’s most recent newsletter update sums it up well: At the same time, we’re experimenting with and developing new fabrics (my Taber testing machine is getting a workout!), new webbing, and new zippers. And I realize (once again), that more often than not, these forays start off with high hopes but yield nothing new that we can actually use—they’re good ideas that turn out to be not-so-good realities. Indeed, life would be much different (though far less interesting, IMHO) if one knew in advance which was going to be a gold mine and which a rabbit hole. But the few fabrics that work well, and the few designs that rise above the others, make it all worthwhile.
Updates on Just a Few of the Designs We’re Working On Right Now
Last month, Tom sewed a prototype of a new backpack/briefcase design so he could use it on a weekend trip. In line at the San Francisco Silent Film Festival, the guy standing behind Tom told him that it was a great looking bag and asked him who made it. Tom replied that he, in fact, had made it, and that while he appreciated the feedback, he’d already redesigned the bag over the course of that short trip, and it would end up looking a lot different. Tom made something like five design changes to the bag after using it on trips—that’s how his design process works. Even when that process results in a longer development timeline, we think it’s worth it. We’d rather take our time and meet our own standards of perfection.
Or, take the Luminary backpack: we were 100% sure its design update was done when several different people testing the bag told us an additional interior pocket against its front face would be useful. And, upon first consideration, Tom thought that could be a good idea too. But by that time, he had shifted his focus to working on other new designs, such as the aforementioned briefcase/backpack, which are now nearly done. His plan is to complete those designs and then work on samples of the Luminary with the new pocket so we can see if it’s a good idea in reality.
The same process can apply to materials—and it’s not uncommon that we have to wait on the development of a new material that’s necessary to make a new bag design. Tom’s currently developing a new fabric and a sample of it arrived from our mill. It looked exactly as we had envisioned it, but it didn’t Taber test as well as we had hoped. We expect to spend weeks investigating those Taber results in an effort to identify and solve the problem.
To Sum it All Up…
As usual ’round here, there’s a lot in the works. And when a design is really, really done—and its debut it scheduled—we’ll let you know about it.
Until then, we remain grateful for your feedback, support, and interest in our little company and what we make. The more work we put into what we do, the more we get out of it, and the more you share with us (whether a review of your bag, photos from a trip, or constructive feedback), the more we’re inspired to take on new projects and make things even better than they are. Thanks!
*Dies and die cutting
A die is, most simply put, a sharpened steel edge bent into a specific shape: think of an industrial strength cookie-cutter. We use dies to cut small fabric parts like pouches, as well as foam and plastic parts. Dies allow you cut out parts with a very high degree of accuracy and speed. We use a 20 ton press (called a “clicker”) to push the dies through whatever material we’re cutting. All of our dies are custom fabricated to our specifications.
A folder (also sometimes called a binder) is an attachment to a sewing machine, typically made of stainless steel or chrome-plated steel, which sits in front of the needle and feed-dogs (mechanisms that pull the fabric through the machine). The folder/binder effectively mimics the hands and fingers of a sewing machine operator, locating or placing various parts in very specific and consistent orientations relative to one another. Folders allow many of our sewing operations to take place with near-perfect consistency, and at high speeds. We have folders that keep the edge of zipper tape in the same relative placement to the sewing operation, at the same time folding the cut edge of the fabric and holding that folded edge consistent to the seam and zipper as well. We use several folders that fold the various narrow widths and types of fabric tape (effectively light weight webbing) that we use to cover the cut edges of fabric inside our bags, preventing those cut edges from fraying apart. Many of our padded handles are created by using folders. All of our folders are custom fabricated to our specifications.
Earlier this year, we heard from four people — one with a Co-Pilot, one with a Pilot, one with a Cadet and one with a Side Kick — who were all experiencing the same issue with their bags: the main compartment zipper was getting fuzzy and worn-looking. Though premature wear and tear (and even failure) of a zipper can occur if someone carries a too-large-for-the-bag object in the bag that puts undue pressure on the zipper, we asked and did some investigating and that wasn’t the case in these instances. So, what was happening here?
What we’ve determined is that, for a minority of people who have purchased one of the following bags after January 2014, a combination of various factors led to the snaphook on their shoulder strap abrading the zipper on their bag.
To be clear: our research and testing leads us to the conclusion that this is an issue experienced by few and not many; nonetheless, we wanted to prevent even those few from experiencing that problem, so we’ve gone ahead and updated the shoulder strap snaphook attachment point placement on the Co-Pilot, Pilot, Cadet, Daylight Briefcase and Side Kick.
Read on for the full scoop.
The limited edition Birds & Beans Cafe Bag out in the wild.
I grew up on the central coast of California, and remember being particularly excited to see any birds of prey. Mostly I’d see red-tail hawks and sparrow hawks—now called American Kestrels. At the time I didn’t realize that all was not as it should be in the world of raptors; I didn’t know that these were the days when farmers still used DDT, and the paucity of birds of prey was the sad effect of DDT’s biomagnification. Happily DDT was banned in the U.S. in 1972, and now these many years later when I return to my old stomping grounds, I see not only my old friends the red-tailed hawks and American Kestrels, but peregrine falcons, ospreys, and bald eagles. Their return is really quite amazing, a testimony that when it comes to wildlife conservation, there is reason for hope.
However, DDT is still used outside the U.S., and habitat loss, light pollution, wind turbines, and feral cats are having devastating impacts on bird populations. With so many challenges, where do we begin? My personal recommendation is to begin as one would with any difficult task: with a strong cup of coffee.
Our friends over at Birds & Beans coffee roasters partner with organic and shade-grown coffee growers in Central America, helping their coffee plantations to not only produce great coffee, but be great bird habitats as well.
Tropical forests in Latin America have been disappearing at an alarming rate for decades. Without these forests as winter refuges, many bird species that migrate to and from North America for the nesting season, like Veeries and night hawks, are suffering dramatic population declines. Traditional shade coffee farming offers a buffer for the loss of these important forests, and scientific studies prove that these types of coffee farms are nearly as good as full forest for the biodiversity that provides both migratory and local birds with the habitats they need to thrive. Organic, shade grown family coffee farms that are Smithsonian-certified as Bird Friendly® are amazing habitats for the birds we love. Indeed, not just birds, but the family farming that supports viable local rural communities in Latin America are under ongoing threat of giving way to large-scale “sun” farms. Sun farms require clear cutting trees and use heavy chemicals to grow coffee, resulting in less work for farming communities. Buying and drinking Bird Friendly coffee such as Birds & Beans helps save birds, family farms, local rural communities and the Earth we all share.
Every bean in every bag of Birds & Beans coffee is certified shade grown, Bird Friendly, USDA Organic and Fair Trade.
To help support the Bird Friendly coffee mission, we made a special edition Small Café bag, available only from Birds & Beans.
TOM BIHN supplies Birds & Beans coffee to our production and fulfillment crew here in Seattle. Stop by and we’ll pour you a cup to try.
Every year, the TOM BIHN Ravelry group knits wearable gifts for our crew. Some years the wearables have been scarves or gloves, and this year it was hats. We know a thing or two about materials and quality craftsmanship, and we’re in awe of what the group makes for us.
From all of us here at TOM BIHN to the TB Ravelry Group: thank you! The wearables you make for us are a big part of our annual holiday party, and everyone looks forward to choosing an item. Special thanks goes to Annie, a knitter and Ravelry member local to Seattle who coordinates the whole effort and delivers the knitted items. (Annie is also the person who knitted G.I. Joe’s hat — see below.)
Below are just a few of the photos; click through to read the whole post and see all 40-or-so (we lost count) photos of the hats and our crew.
Much has been said and written about giving gifts that are not things, and about how experiences ultimately mean more to us than stuff. As I’ve gotten older, I’ve observed that more than ever before, I cherish time spent with family and friends, travel to new and old places, fresh air, wildlife, and nature more than a garage full of objects. With that in mind, I’ve in years past given movie, concert or opera tickets as gifts, or even a gift certificate for a massage or kayak rental. So far, so good.
As we set out to create a 2017 version of our Bags and Beyond Gift Guide, we realized we couldn’t improve much on the list of things already in it, and that some of us were giving other types of gifts this year – food, drink, experiences, and…. books.
I am very fond of books and I’ve begun to give them as gifts. The thing of a book is often more the experience of reading it than the possession of it. Coffee table books of art, wildlife, and photography, as well as illustrated works like Eric Sloan’s A Reverence for Wood or Roger Jean Segalat’s How Things Work series, (and yes of course graphic novels, my dear friend Erin the librarian) are exceptions.
My advice this year is: if you feel compelled to give a gift that is a thing, find your way to your local bookstore and buy books. If you see nothing there that seems appropriate to the person on your list, or if you’re like me and everything looks wondrous and beguiling, gift certificates are there for you. Shopping remotely for an out-of-towner? Go to Indie Bookstore Finder and then call the bookstore closest to your friend and buy a gift certificate. Seriously consider the local bookstore rather than the easy way out of online shopping — remember, if you don’t support your local bookstore, it may not be there the next time you look.
Now, back to where I was headed with this…
These past few years I’ve become rather addicted to audio books. I listen when I drive, while I do housework, and even in my studio as I’m working on a new design. I listened to 57 hours of Sherlock Holmes while designing The Hero’s Journey (though I guess I really ought to have been listening to Joseph Campbell); Anna Karenina and The Boys in the Boat while designing the Luminary; News of the World and A Brief History of Time while designing the Pop Tote; Far from the Madding Crowd and The Heart of Everything That Is while working on The Moveable Feast. When a story has really grabbed me, I’ve even been known to listen, unbelievable as this may sound, as I hike. (One must exercise some reasonable caution: as I listened to Sissy Spacek read To Kill a Mockingbird, I had to pull the car over and wipe the tears from my eyes.) I’ve always a few books in queue loaded on to my smartphone, along with some language lessons to break things up (Cantonese and Swahili: I just want to be able to say “hello” and “thank you”.)
I love my audio books.
So with that in mind, and in the spirt of giving things that are not things, this year I am offering up what is perhaps the simplest gift guide ever: after you’ve pillaged the local book store, give Audible.com subscriptions. Yes, I know they are part of Amazon.com, and are therefore somehow cahooting with Darth Vader, but it’s an amazing service: there are not enough hours in the day to ever make a dent in their selection. [Editor’s note: when we sent this post out to our email newsletter list yesterday morning, reader H.C. wrote back to offer an independent bookstore equivalent of Audible — Libro.fm.]
Best wishes to all of you for a grand holiday weekend with friends, family, dogs, cats, and anyone else who is dear.
Six Seasons: A New Way With Vegetables by Joshua McFadden
The How Not To Die Cookbook by Michael Greger
The Flavor Bible: The Essential Guide to Culinary Creativity, Based on the Wisdom of America’s Most Imaginative Chefs by Karen Page
Clean Cakes by Henrietta Inman
Coffee Table Books
Where The Animals Go: Tracking Wildlife with Technology in 50 Maps and Graphics by by James Cheshire, Oliver Uberti
Sohan Qadri: The Seer by by Various (Editor)
Thanks to our awesome production and shipping crews, backorders for the following bags have been shipped and they’re officially in stock and ready to ship within one business day: Shop Bag, Small, in Ultraviolet, Solar, Steel, and Iberian, and the Shop Bag, Large, in Wasabi and Iberian Western Flyer, Backpack Straps, in Navy/Solar and Black/Steel…
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