Popwuping: Tom Bihn on design (2009)
“The design process is always evolving and varies from one bag to the next. The constant operating principal behind the process is this: I don’t want to make something that is already out there. It has to be unique – work better, look better, last longer, fills a niche that no one else has filled. I keep in mind that, because our products last (almost) forever, I have a responsibility to make them be very useful and as handsome as possible as well: I personally don’t like being around things that are not please to the hand and eye, especially on a semi-permanent basis. I feel in a small way like an architect.” – Tom Bihn
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